Creators We Love: Broccoli Mum
We want to be upfront about something: some of our recommendations come with an affiliate link, but sometimes we just find someone doing genuinely great work and want to point you in their direction. No agenda. Just a good thing we think you should know about.
Broccoli Mum is one of those things.
Who Is Broccoli Mum?
Her name is Ami, she's based in England, she's a self-described "crazy, messy mum of two," and she has quietly built one of the most genuinely helpful healthy eating communities on the internet.
A lifelong vegan, Ami spent years as a yo-yo dieter — cycling between feasting and starving, never finding anything that actually worked long term. What changed everything for her was discovering the concept of calorie density and applying it to whole food plant-based eating. The result? She lost 60 pounds — not by eating less, but by understanding what to eat and how much.
That last part is the key to everything she teaches. You don't go hungry. You eat big, generous, satisfying meals. You just understand the difference between foods that fill you up efficiently and foods that don't.
She now has over 650,000 followers on Instagram and a community of people who will enthusiastically tell you she changed the way they think about food.
We believe them.
Why We Love Her
She's the real deal. Ami lived this. She didn't become a wellness creator because it seemed like a good business — she became one because she figured something out that genuinely worked and wanted to share it. That authenticity comes through in everything she posts.
Her approach is sustainable. There's no 30-day detox, no elimination of entire food groups, no "eat this exact thing at this exact time." Her philosophy is built around understanding why certain foods support weight loss and health so you can make your own choices — for life, not just for a month. She also shows you how to make delicious versions of "comfort foods" using whole food plant based creations that are honestly mind-blowing with how she creates recipes using the simplest of ingredients.
She makes it accessible. Whole food plant-based eating can sound intimidating if you're new to it. Ami has a gift for making it feel completely doable. Her recipes use ingredients you can find at any regular supermarket. Her tone is warm, funny, and completely free of judgment.
She's honest about what works. Ami is upfront that being vegan doesn't automatically mean being healthy — a point a lot of plant-based creators gloss over. She focuses on whole foods for a reason, and she explains that reason clearly without being preachy about it.
What She's Created
Ami has written several ebooks covering different aspects of whole food plant-based eating:
The Maximum Weight Loss Recipe Book — her flagship ebook with over 120 recipes covering everything from breakfasts to desserts, with full calorie and nutritional breakdowns for every recipe. This is the one most of her community starts with.
7-Day Weight Loss Meal Plans — she's now on Volume III of these, which tells you how popular they are. Simple, structured, easy to follow with photos for every meal and a full shopping list included.
All her ebooks are delivered as PDFs — readable on any device, immediately after purchase.
You can find everything at broccolimum.com and follow her on Instagram at @broccoli_mum. (Be sure to go to the correct one because there are fake "creators" out there who like to impersonate real creators.)
Who This Is For
If you're curious about plant-based eating but don't want to feel deprived, Ami's approach is one of the best entry points we've found. And if you've tried plant-based eating before and found it unsatisfying, we'd genuinely encourage you to look at what she's doing — the calorie density framework changes the conversation entirely.
Even if you have zero interest in going vegan, her recipes and principles around eating more whole foods and understanding what actually fuels your body are valuable for anyone.
Know a creator doing genuinely great work? We'd love to hear about them. Drop us a note!